How to plan a product launch in a virtual-friendly world

Learn how emerging biopharma organizations are leveraging virtual platforms, real-time access to data, and best practices from other industries to help them plan for a successful launch.

In today’s virtual-friendly world, emerging biopharma organizations are adopting new technologies to help them better plan product launches and overcome challenges associated with transitional pandemic to post-pandemic go-to-market strategies. Lore IO has developed its Life Sciences Cloud Analytics solution to help them address their rapidly changing needs with speed, agility, and data-driven insights.

This panel discussion will present real-world examples of how emerging biopharma organizations are successfully integrating new technologies, such as AI and advanced analytics, to better plan and execute their go-to-market strategy. Additionally, we will explore how they are further enabling launch success by:

  • Seamlessly integrating with virtual engagement platforms to ensure access to insights across teams
  • Becoming more patient-centric with improved touchpoints and support
  • Accessing data and insights in real-time to develop highly customized client programs and outreach
  • Easily adopting and putting to use new data sources throughout all facets of the launch
  • Tracking clearly defined KPIs to improve productivity and efficiency
  • Adopting innovations currently in practice in other industries
Panelists
Janardan Prasad
CBO & Head of Life Sciences
Lore IO
Nicholas Holsman
Head of Commercial Operations, US Business Unit
Oncopeptides
Gautam Kollu
Chief Commercial Officer
GRAIL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.